Challenges: Pricing Transparency

Pricing Transparency is a potential challenge for HSA participants. Unfortunately, hospitals, doctors, and pharmacies have been dependent upon a 3rd party payer system which has resulted in a system where pricing was not important to consumers, and therefore not readily accessible.

Health Savings Accounts and other market forces will change the structure where price is an important competitive component, and industry players will respond by making it available, and in some cases compete based upon it.

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